Everything You Need To Know About AMARA RAJA Batteries Company.

AMARA RAJA Batteries Limited (ARBL) is one of the largest manufacturers of lead-acid batteries for industrial and
automotive applications in the Indian storage battery industry.

• Headquarter: Hyderabad
• Founded: 1985
• Manufacturing Facilities: Tirupati and Chittoor
• Brand: PowerStack, Amaron Volt, Amaron Sleek, Amaron Brute, Amaron Solar and Amaron Quanta.

Amara Raja Batteries Limited is the technology leader and one of the largest manufacturers of lead-acid batteries for both Automotive (OE and Replacement) and Industrial battery space (UPS and Telecom).

Amara Raja Batteries Strenght

on the Automotive side, Amara Raja Batteries launch AGM Batteries for both ICE and Micro-Hybrid variants

on the Industrial side, Amara raja deploys the Advanced Multi-Stamped Grid technology, a continuous plate-making process that will provide higher wattage even as it reduces the battery weight.  Amaron batteries brought long-lasting power that added style and zoom to your drive.

Aftermarket

 Amaron is among the most preferred brands in the automotive aftermarket segment in India. The brand has been registering healthy growth in all its segments and batteries looked stunning, offered complete peace of mind with zero maintenance, and offered the longest warranty that the Indian market had ever seen. 

OEM

Amara Raja batteries supply automotive batteries to almost all auto manufacturers in the country including Maruti Suzuki India Limited, Hyundai Motors India Limited, Ford India Limited, Tata Motors Limited, Mahindra and Mahindra Limited, Honda Cars India Limited, Renault Nissan, Honda Motorcycles & Scooters India Private Limited, Royal Enfield, Bajaj Auto Ltd, and many more.

UPS

 Amara Raja Batteries Ltd, a market leader in the UPS segment for about 15+ years aims to provide an uninterrupted and reliable battery performance for a long-lasting period. As the pioneer and largest manufacturer of SMF VRLA batteries in India.

Telecom

battery solutions provide optimal performance with the Industry’s best TCO (Total Cost of Ownership) and ensure that there is no downtime.

Solar

 Amara Raja batteries offering a wide range of solar batteries also provide expert advice on the right choice of battery for a particular application that is according to the need and usage.

Railway

Amara Raja batteries provide power backup to air-conditioned coaches, Non AC (TL), LHB, DEMU Coaches, and signaling systems. Our batteries powered the major Metro’s signaling network and its stations.

Motive

 transport goods and products in big warehouses, airports, ports, and similar industries. Amaron Brute Hi-Life batteries cater to the needs in the Motive Power application. Built to the highest technical competence in its class, the super-strong Amaron Brute meets the British standards (BS) and DeutschesInstitute (DIN) specifications.

Defense

Amara Raja batteries make a difference. By introducing new technologies for backup power in Indian Defence System, Police and Paramilitary communication systems, Amara Raja ensures there is no downtime during crucial Defence operations.

Amara Raja Batteries Technology

The Technology team, comprising 125 members, drives the innovation agenda for Amara Raja Batteries. The ‘Technology’ activities are categorized under three broad areas of focus.

Product Technology

• Introduced a robust EFB Battery product range for OE Automotive Start-Stop application and also introduced select EFB part numbers in the Export market.
• Developed an advanced range of sVRLA battery series with optimized design
• Launched short tubular variants for HUPS application successfully
• Li-Ion Pilot cell manufacturing & TestingDeveloped and demonstrated 18650 cells as per ISRO and 21700 cells with emerging Li-ion chemistries
• Designed and developed High capacity customised Products for e-cargo & Passenger auto – New OE business
• Introduced 4G Telematics for Li-Ion Battery Packs

Manufacturing Engineering

• Optimized Battery acid filling time to increase the productivity in 2Wh battery manufacturing
• Implemented paste optimization in the plate making process of 4 Wh battery manufacturing
• Designed, validated, and implemented ‘Replaceable Inter-Cell Weld Check Insert’ for the battery assembly process and the same has been ‘Design registered’

Research & Analysis

• Pursued and successfully established process studies for New Plate making processes for Four Wheeler and Two-wheeler batteries
• Completed Formation Cycle time optimization studies to optimize the conversion cost of UPS batteries
• Developed a novel technique that ‘resist and precipitate the airborne lead oxide particles during Lead-acid battery manufacturing process’
• Facilitated NABL Accreditation for Lithium-Ion testing Laboratory, Patent-Design registration on electrodes for Li-ion batteries filed in India

Amara Raja Batteries Performance

Amara Raja batteries continue its product performance and strengthen its position in a competitive market. Development of more consistent and reliable products in AMARON range with New Plate making process for commercial segment applications.

Development of high-performance motorcycle battery with New Plate making process, Development of high-performance EFB batteries with New Plate making process, Development of new products in AMARON range for exports market

LVRLA Advanced Series targeting higher HRD & improved recharge performance as part of technology demonstration,
Optimization of Negative plates for Telecom application, Value Engineering in BSNL Models, To develop indigenous Components for LVRLA to optimize material cost

Launch of value line products for UPS and HUPS Applications respectively, Launch of AMARON sleek series with New Poly for Export & Domestic market, Technology development to optimize positive paste scrap in tubular positive plate making

Efficient curing profile for 4W automotive to enhance the plate quality with optimized cycle time, Formation process optimization to reduce conversion cost of UPS and Telecom battery manufacturing process, New Process validation and implementation of 2V Tubular batteries for motive power, Process development to reduce the dross in lead alloys

Introduction of group anchoring of Lead Acid Batteries in high vibration application, Development of In-house test equipment for AGM Separator qualification under compression, Enhancement of Product range for EV Space (2W & 3W) using New cell formats

To incorporate creative/ functional features as well as improve ergonomics for Li-Ion battery Packs by collaborating with Design houses for New applications, Execution of High Energy Battery Packs for Hybrid ESS at ARGC/Consortium Data Centers – Li-solution, Develop the Smart BMS, with OTA, IoT features, etc.

Demonstration of Li-Ion cell with pouch type/ variant, Developing long-lasting LiIon batteries with high energy density for e-mobility, Developing lab-scale electrode process with 3D printing technology with institutional collaboration Lithium-ion battery recycling green process for a better environment.

Amara Raja Brand & Network

Amara Raja’s Industrial Battery Division comprises brands such as PowerStack, Amaron Volt, Amaron Sleek, Amaron Volt Amaron Brute, and Amaron Quanta.

The Amara raja automotive batteries and home UPS/Inverter battery brands AMARON and PowerZone respectively are distributed through its pan-India sales & service retail network. Amara Raja enjoys healthy OE relationships with all leading automobile manufacturers. It is also a leading private label supplier to prominent brands.

Amara Raja’s entrenched pan-India distribution network comprising 23 branches, 32 warehouses, 400 + Amaron Franchisees, 40,000+ Amaron Dealers, and 2000+ Extensive Service hubs. AMARON and PowerZone retailers have helped the Company sustain its competitive dominance in the aftermarket segment.

Amara Raja Batteries Oppertunities

Passenger vehicles

India has a large and growing passenger vehicle base that requires batteries; India has added more than 13 million passenger vehicles between 2014 and 2018 which represents the immediate aftermarket opportunity the setting up of a lead recycling plant.

A passenger vehicle, through its useful life, demands about 2-3 battery replacements; it means a 3x larger opportunity than the OE market.

• The battery life is reducing owing to
  1. increasing use of the air conditioning in the car and
  2. more cranking due to road congestion

The growing preference of the millennials to travel by road is also increasing the demand for batteries in the aftermarket segment Further, passenger vehicle owners are trending towards branded batteries owing to superior battery performance and extended battery life.

Two-wheelers:

The trend has increased the demand for 2-wheelers across urban and rural India. Low-interest rates are also contributing to a demand spike. The Indian 2-wheeler market sales stood at 21.2 million units in 2019; it is expected to reach 26.6 million units by 2025 displaying a reasonable CAGR of 2.6% over the forecast period.

Commercial vehicles

The Automotive Mission Plan (AMP) and National Electric Mobility Mission Plan (NEMMP) have enabled the country to develop into one of the most important commercial vehicle manufacturing hubs in the world.

Tractors:

The tractor segment was the first one to revive; it continues to be the fastest-growing in the automotive segment. India and hence agricultural activities were lesser impacted by the first wave of the pandemic.

E-mobility:

Two- and three-wheel vehicles are likely to lead the transition to electric technology in India during the coming decade as the cost difference with combustion engine vehicles is narrowing and these vehicles would not need public charging infrastructures like passenger and commercial vehicles, which also makes opportunities in India.

E-rickshaws:

For environmental awareness, government incentives and implementation of stringent regulations to curb environmental degradation have also been instrumental in driving the growth of the Indian electric rickshaw market.

AMARA RAJA FINANCIAL POSITION:

• Amara raja battries balanced on two pillars for the financial and growth of a company, they are
  1. Value maximization of our existing Lead Acid Business and
  2. New Energy Business, which will be our new growth engines

Amara Raja Ratio

Amara Raja Financial Results For the FY21

• Revenue from operation: 7149.78 Crores
• Profit Before Tax: 873.35 Crores
• Profit After Tax: 646.83 crores

Amara Raja Batteries subsidiary Company Financial Position FY21

Amara Raja Batteries Middle East, Sharjah, UAE, 100% Wholly Subsidiary

NET SALES: 2.34

sources: Amara raja battries