Rupa and Company Limited and its Brands
Table of Contents
- Founded: 1985
- Head office: Kolkata, West Bengal.
- Company certificated: ISO 9001:2008
- Listed in Exchange: NSE(RUPA), BSE(533552)
- Brand: Frontline, Jon, Euro, Bumchums, Macroman M Series, Macrowoman WSeries, Softline, Torrido, Footline, Femmora, Theromocot, FCUK, and Fruit of the Loom.
- Industries: Garments & Apparels
- Market capitalization: 2,21,356.61 Lakhs
Rupa & company profile:
Rupa and Company Limited is popularly known as Rupa one of India’s major manufacturers of hosiery and innerwear producers. a variety of knitwear products, including lingerie, winter wear, children’s wear, athleisure wear, streetwear, and fashionable wear.
Rupa and Company Manufacturing Facilities:
Manufacturing sites at Domjur, Kolkata (West Bengal), Tiruppur (Tamil Nadu), Bengaluru (Karnataka), and Ghaziabad are among Rupa’s facilities spread across four states (NCR). In a day, a total of 7 lac+ pieces/day of Rupa items are produced, or about 8 products are produced every second.
The technology used in facilities
High-performance spectrophotometer Spectraflash SF450 from DATACOLOR, USA, including colour matching software. As a result, the Company is able to send a lab-tested color sample within 24 hours of receiving the client’s order.
Using the Labomat beaker dyeing system from Mathis, Switzerland, tests on a variety of fabric fastness qualities can produce accurate lab results.
The raw material used in Rupa company:
- Primary Raw Materials:
- Polyester
- Cotton
- Polyester-cotton
- Dyes
- Associated Raw Materials:
- Softeners
- Packaging Materials:
- Plastics (LDPE)
- Paper tubes
- Cardboard boxes
Rupa and company Brand:
India is a vibrant and diverse country where the company has developed 11 indigenous knitwear desi brands alongside two aspirational foreign knitwear brands under the umbrella brand “Rupa.” the company has segmented its product offerings into a super-premium, premium, medium, and economy categories.
These sub-brands include Frontline, Jon, Euro, Bumchums, Macroman M Series, Macrowoman WSeries, Softline, Torrido, Footline, Femmora, Theromocot, FCUK, and Fruit of the Loom.
The following initiatives have been taken by the business to strengthen its brand:
Throughout FY 21–22, spent close to 61 crores on various branding and marketing initiatives. The promotion of endorsements by respected print, radio, television, and outdoor media raises brand awareness across the country.
The marketing of the domestic films Frontline, Hunk, and Torrido starring national actors Kiara Advani and Ranveer Singh has raised awareness of our brand (to promote Softline).
- Exclusive Brand Outlets Number of Stores Currently Open: 20 EBO’s Plan
- Establish best-in-class SOPs for a small to mid-sized franchisee store model.
- Develop competent Franchise Management Organization Capabilities.
- Develop a franchise business strategy in the top 50 cities.
- Make investments in essential enablers like branding, marketing, IT, CRM, SCM, and CS.
- Future Objectives:
- 50+ new stores in FY 23.
- Opening of the flagship Rupa store.
- Pan-India presence in the next two to three years with 150 EBOs.
Rupa and Company Network:
The company has a presence across all of India thanks to a robust network of 1,500+ dealers with a direct reach to 1,50,000+ retail outlets, 7 regional/sales offices, 4 central warehouses, and 9,000+ SKUs.
This item is available at 20 Exclusive Brand Outlets (EBOs), 150+ Modern Retail Stores, and well-known online retailers including Myntra, Flipkart, Jio Mart, TataCliq, and Amazon, as well as in-store and online. For the fiscal year 2021–2022, the company had a solid market position in 25 countries with an export turnover of 33 crores.
Rupa and Company Export:
Rupa sends its goods to numerous countries throughout the globe. Design, style, and usefulness have served as the foundation for the company’s ability to build a strong brand recall and establish a remarkable product-market fit.
In order to decrease the risks of having a substantial global presence and to aim our products towards the aspirational market, where customers are prepared to pay more for better items and for newer brands, the company has increased its geographic footprint across the world.
33 Crores in export earnings for 2021–2022.
Rupa & Company History:
It was first founded in 1968 as Binod Hosiery, changed its name to Rupa & Co. Pvt. Ltd. in 1985, and changed its legal status to a public limited company in 1995.
Under the direction of first-generation business leaders Shri Prahalad Rai Agarwala (Chairman), Shri Ghanshyam Prasad Agarwala (Vice Chairman), and Shri Kunj Bihari Agarwal, the company is currently handled by a group of committed and knowledgeable businesspeople (Managing Director).
Rupa & Company net worth:
Rupa and company’s net worth
| Year | 2012-13 | 2013-14 | 2014-15 | 2015-16 | 2016-17 | 2017-18 | 2018-19 | 2019-20 | 2020-21 | 2021-22 |
| The net worth of the company | 23,338.87 Lakhs | 27,218.48 Lakhs | 31,366.88 Lakhs | 36,530.12 Lakhs | 44,276.94 Lakhs | 51,093.04 Lakhs | 57,555.57 Lakhs | 62,693.13 Lakhs | 78,408.19 Lakhs | 88,180 Lakhs |
Financial Information:
- Revenue from operation: 1,47,413.86 Lakhs
- Profit before tax: 24,671.45 Lakhs
- Profit of the year: 19,184.09 Lakhs
Compared to the previous year, the Turnover for 2021–2022 increased by 12.30% to 1,47,413.86 lakhs from 1,31,267.15 lakhs.
When compared to the prior year’s profit of 26,462.85 lakhs, the profit before finance charges, depreciation, and tax for 2021–22 were 27,932.85 lakhs, an increase of 5.55%. A 9.46% increase over the prior year, the Net Profit for the fiscal year 2021–22 was 19,184.09 lakhs as opposed to 17,525.90 lakhs.
The ratio for Rupa and company:
- Current ratio: 2.02
- Debt-Equity Ratio: 0.28
- Debt Service Coverage Ratio: 12.84
- Return on Equity Ratio: 23.81%
- Inventory Turnover Ratio: 3.03
- Net Capital Turnover Ratio: 281
- Net Profit Ratio: 13.01%
- Return on Capital Employed: 25%
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