Britannia Industries Limited
Table of Contents
Overview
Britannia Industries Ltd is one of India’s leading food branded and beverage companies, It is among the most trusted food brands and manufactures India’s favorite brands like Good Day, Tiger, NutriChoice, Milk Bikis and Marie Gold which are household names in India.
Britannia is a brand which many generations of Indians have grown up with and brands are cherished and loved in India and the world over. Products are available across the country in close to 5 million retail outlets and reach over 50% of Indian homes.
Brand Britannia is listed amongst the most trusted, valuable, and popular brands in various surveys conducted by prestigious organizations like Millward Brown, IMRB, WPP Group, and Havas Media Group to name a few.
It was started in Kolkata by the name of VS Brothers then, the company was taken into a partner in the name of Britannia Biscuit Company ltd, the factory setup was done in Mumbai 1924.
After world war 2 Biscuits were in more demand due to that company sales were high. In 1979 the company name was changed to Britannia Industry limited. The Wadia Group acquired Britannia Industries ltd in 1990.
Britannia has taken 2 positioning in snacks companies in India.
- Founded:1982
- Headquarters: Bengaluru
- Parent Organization: Wadia Group
- Industry: consumer food
- Listed in NSE, BSE Exchange: BRITANNIA, 500825
Britannia Business Performance:
Britannia is one of the popular food brands in India. Their product segment and building their product with customer satisfaction and reaching a customer with innovative ideas, In recent year Brittania had launched seven new product in their category.
Britannia industries Operation Perfomance in FY20-21
- The Britannia Promise to deliver Excitement and Goodness
They are committed to deliver Excitement and Goodness through its convenient, delightful, nutritious and affordable food products to consumers across all age groups and geographies.
- Business Continuity Plan (BCP)
Britannia implemented a very robust Business Continuity Plan (BCP) process to manage operations during COVID. This involved a detailed review of sales order, finished & input stocks, production, delivery and supplies to outlets, on a daily basis.
- Supply Chain Operations
Supply Chain Operations played a crucial role in ensuring continued supply of food products to consumers. Continuity Plan enabled availability of material, manpower and manufacturing capacity across factories, daily monitoring of stock and partnering with government and local communities to ensure uninterrupted supply of products.
- Environment, Health and Safety
Developing and maintaining “Zero Accident Culture” is at the core of your Company’s EHS policy. Various safety initiatives and programs are implemented to achieve this objective.
- Quality Programs
Britannia adopted stringent quality assurance processes in all its manufacturing units to ensure delivery of superior, safe and compliant products to consumers.
All the existing manufacturing units including contract manufacturing units, are certified by an accredited third party in accordance with ‘Hazard Analysis Critical Control Points’ (HACCP) / ISO 22000 standards and operate in compliance with stringent food safety and quality standards.
Britannia Industries Research and Development (R&D):
They established a World class R&D Centre in 2016 and built up capabilities towards its goal of transforming into a ‘Total Foods Company’. R&D continued to focus on consumer centric and high quality products and developed ‘Choco-Hazelnut crème’ filled biscuit variant under ‘Pure Magic’ brand, ‘MilkBikis Atta’ product, ‘Masala Mania’ variant under the ‘Timepass’ brand, ‘Layerz Cake’ of ` 5, ‘Lassi’ with 2 variants – ‘Rose Classic’ and ‘Mango’ under the ‘Winkin Cow’ brand.
R&D has successfully built capabilities to use alternate cereals, whole grains and millets in its product portfolio, thereby overcoming significant taste barrier due to use of these ingredients.
‘Suphoshan’ nutrition intervention program undertaken by the Britannia Nutrition Foundation (BNF), Narayana Health Charitable Trust and National Health Mission, Government of Rajasthan in adolescent school going children with iron and folic acid fortified biscuits developed by R&D team led to significant increase in the haemoglobin levels in adolescents
Britannia had committed to retrieve plastics from the system through Extended Producers’ Responsibility (EPR) initiatives across India for multilayer and plastic packaging waste collection and energy recovery in association with PRO’s. scaled up the EPR to ~5500 tonnes of plastics during the year and a plan is in place to be plastic neutral by March 2022.
Britannia Industries Product
- In biscuits, brands are (Good day, Crackers, Nutrichoice, Marie Gold, Tiger, Milk Bikis, Jim Jam+ Treat, Bourbon, Little Hearts, Pure Magic Nice Time… )
- In bread, brands are( Whole wheat Bread, White Sandwich Bread, Bread Assortment, Daily Bread…)
- In dairy, brands are( Cheese, Milk-Based Beverage, Fresh Dairy, Everyday Goodness… )
- In cakes, brands are( Gobbles, Tiffin Fun, Nut & Raisin, Muffills, Layerz, Rollyo, Fudgeit…)
- In Rusk, brands are(Toastea…)
- In creme wafers, brands are(Treat creme wafer…)
- In Croissant, brands are(Treat croissant…)
- Britannia Strategy to promote their brands:
- The company had launched a campaign in the name of “Britannia Khao World cup Jao”, in the campaign the customer can win a trip and other existing prices which was existing in the product voucher.
- A new campaign in the name of “Khushiyon Ki Zidd Karo”, in the campaign the product well-known brand Good day was relaunched with new bold packing.
- Marie Gold campaign was started in the name of “MY STARTUP CONTEST”, in the campaign particularly for women The Contest prize of Rs.10L each for the Top 10 business ideas and 10,000 homemakers to undergo skill development in association with Skill India.
Awards & Recognition received
- Britannia Industry is the most trusted brand in India said by Economic Times Branded Equity Survey in 2019,
- Goodday is the number 1 most trusted food brand,
- Marie Gold is the number 6th most trusted food brand in the country,
- Bourbon is no 11th most trusted brand and overall trusted number 3rd trusted brand in the country.
Britannia Industries Subsidiaries:
- Boribunder Finance and Investments Private Limited located in India with 100.00 Ownership interest
- Flora Investments Company Private Limited located in India with 40.53 Ownership interest
- Gilt Edge Finance and Investments Private Limited located in India with 46.13 Ownership interest
- Ganges Vally Foods Private Limited located in India with 98.66 Ownership interest
- International Bakery Products Limited located in India with 100.00 ownership interest
- J B Mangharam Foods Private Limited located in India with 100.00 ownership interest
- Manna Foods Private Limited located in India with 100.00 ownership interest
- Sunrise Biscuit Company Private Limited located in India with 99.16 ownership interest
- Britannia and Associates (Mauritius) Private Limited located in Mauritius with 100.00 ownership interest
- Britannia and Associates (Dubai) Private Co. Limited located in Dubai, UAE with 100.00 ownership interest
- Al Sallan Food Industries Co. SAOC located in Oman with 65.46 ownership interest
- Strategic Food International Co. LLC, located in Dubai, UAE with 100.00 ownership interest
- Strategic Brands Holding Company Limited located in Dubai, UAE with 100.00 ownership interest
- Britannia Egypt LLC located in Egypt with 100.00 ownership interest
- Britannia Dairy Private Limited located in India with 100.00 ownership interest
- Britannia Dairy Holdings Private Limited locatedin Mauritius with 100.00 ownership interest
- Britannia Nepal Private Limited located in Nepal with 100.00 ownership interest
- Britchip Foods Limited located in India with 60.00 ownership interest
- Britannia Bangladesh Private Limited located in Bangladesh with 100.00 ownership interest
Britannia manufacturing plants in india
- Britannia manufacture plants are located at
- Kolkata (West Bengal),
- Rudrapur (Uttarakhand),
- Hajipur (Bihar),
- Khurda (Orissa),
- Jhagadia (Gujarat),
- Perundurai (Tamilnadu),
- Bidadi (Karnataka),
- Guwahati (Assam),
- Mundra (Gujarat) and
- Ranjangaon (Maharashtra).
Financial Analysis of Britannia Industries Limited
- Revenue from operation: 12,379 crores
- Profit before tax: 2,379.44 crores
- Profit of the year FY21: 1,760 crores
The key ratio for the Britannia industries:
- Debt equity ratio: 54.2%
- Current ratio: 1.2%
- Interest service coverage ratio: 25.3%
- Return on Net worth: 53.0
- Market Capitalization: 87,316 crores
- Dividend: 6600%
