Why Blue Star Is Getting More Popular In The Past Decades.

• Founded: 1943
• Headquarter: Mumbai
• Slogan: Built-on-Trust
• Vision: To Dream, To Strive, To Care, and Above All, To Be The Best In Everything We Do.

Blue Star’s ‘Premium Build Quality

Affordable Cooling with Blue Star’s High-Quality ACs.

Virat Kohli continues to be Blue Star’s brand ambassador

Blue Star Profile:

Blue Star is one of the leading air conditioning and commercial refrigeration company in India with an expansive
domestic and global footprint. Blue Star is expertise in areas of cooling, commercial refrigeration, purification, and project management.

It is an expert in cooling and purification, they offer a plethora of solutions in these areas, in addition to providing Engineering Facilities Management (EFM), as well as being present in the commercial kitchen and healthcare refrigeration segments.

It entered the residential air conditioners segment in 2011, and has since then, made deep inroads into this category, with a current market share of 13%.

In the analysis of the Air conditioner company Blue star takes its 3rd position in India

“Blue Star has an extensive and diversified portfolio of products and services across its business segments through which it betters the daily lives of people.”

• Range of split and window ACs with the unique Virus Deactivation Technologies.
• Super-energy-efficient 5-star inverter split AC with an ISEER of 5.41, which is 55% more energy-efficient compared to a 3-star inverter split AC.
• 5-star inverter split AC with an in-built air purifier, which can remove 99.78% of particulate matter down to PM 2.5 and microbial kill rate of 99.999%. This can be operated just like an air purier in winter, without the compressor needing to be switched on.
• Next-gen wifi-enabled 5-star split AC, which can be controlled from anywhere in the world, with smart options such as energy budgeting, customized sleep modes, climate control, and dual user setting, amongst others; which can also be operated through voice commands in both English and Hindi by using an appropriate interface device such as Amazon’s Alexa or Google Home.
• ACS with 30% more cooling than the rated cooling capacity.
• 4-star inverter split AC with Hot and Cool Technology which provides both cooling and heating solutions throughout the year.
• Inverter Split AC with ‘iRest,’ a unique fuzzy logic function, which, when activated, will switch automatically from air conditioning (cooling) mode to fan-only mode at the pre-designated time, to provide utmost comfort for undisturbed sleep.

Business Segment/ Portfolio/ Product

Blue Star offers a wide variety of contemporary and highly energy-efficient room air conditioners for both residential as well as commercial applications.

It also manufactures and markets a comprehensive range of commercial refrigeration products and cold chain equipment. It also has water purifiers, air purifiers, and air coolers in its product portfolio.

the Business segment covers the design, manufacturing, installation, commissioning, and maintenance of central air conditioning plants, packaged/ducted systems, and variable refrigerant flow (VRF) systems, as well as contracting services in electrification, plumbing, and fire-fighting.

The Commercial Refrigeration segment consists of a wide spectrum of products and solutions such as deep freezers; storage water coolers; visi coolers; visi freezers; bottled water dispensers; bottle coolers; modular cold rooms; commercial kitchen refrigeration products such as reach-in coolers, under-counter chillers and freezers, blast freezers, back bar chillers, and saladettes; medical refrigeration products such as ultra-low temperature freezers, medical freezers, blood bank refrigerators, and pharmacy refrigerators; and supermarket refrigeration products such as multideck chillers, vertical freezers, islands, and other merchandising units.

It is a market leader in the product categories of modular cold rooms, air conditioning, deep freezers, and storage water coolers. and growth was mainly driven by Government, Industrial, Healthcare, and Pharmaceutical segments.

The product list are:

Blue Star Manufacturing Units / Technology

Blue Star’s manufacturing footprint spans five state-of-the-art facilities across Wada, Dadra, Ahmedabad, and two in Himachal Pradesh, which are dedicated to various product lines.

Dadra Plant enjoys the reputation of being one of the top manufacturing facilities in India for high-quality air
conditioning products. The facility manufactures packaged/ducted split air conditioners and VRF systems.

The two plants in Himachal Pradesh continue to cater efficiently to the fast-growing markets of room air conditioners and refrigeration products and also installed a new LPG-operated heating oven to improve the quality of heat exchangers, and a high-speed coil line from Japan to keep pace with the emerging trends in technology.

Wada plant, which is the largest manufacturing facility of the Company in terms of built-up area, produces a wide range of products and continues to reap the benets of the Automated Guided Vehicle (AGV) and Auto Storage and Retrieval System (ASRS) installed to enable automated movement of materials. IoT is very effectively used for monitoring equipment efficiency and energy consumption, as well as for intelligent maintenance.

Ahmedabad plant continues to invest in initiatives aimed at enhancing operational efficiency.

They had to implement LEAN manufacturing, technology up-gradation, quality improvement, and culture-building
continues to significantly strengthen its manufacturing expertise. they continue to focus on supplier excellence, end-to-end logistics, Industry 4.0 practices, and building new-age competencies in people.

Blue Star’s factories continue to imbibe new and emerging technologies under the ambit of Industry 4.0 implemented by the Company. Robotic interventions are being successfully used for the automation of sheet loading and unloading on Amada machines to optimize manpower

Blue Star Certificate:

• They had manufacturing facilities ISO 9001-2015 and ISO 45001:2018 certified by TUV Nord, for Occupational Health and Safety.
• BIS license for IS Marking on mini-split air conditioning units.

Blue Star Financial position:

• Debt Equity ratio of 0.0
• Return on Capital Employed of 27%
• Debtor’s Turnover Ratio of 5.2%
• Inventory Turnover Ratio of 3.7%
• Interest Coverage Ratio of 3.2%
• Current Ratio 1:3

Subsidiary Companies:

• Blue Star Engineering & Electronics Limited
  • It is a wholly-owned subsidiary of the Company. It provides advanced technology products to the BFSI and Healthcare sectors as well as turnkey engineering solutions that cater to the Industrial sector.

• Blue Star Qatar WLL
  • Blue Star Qatar WLL is a joint venture between the Company and Al Malki Trading and Contracting WLL, It is principally engaged in the business of MEP contracting.
• Blue Star International FZCO
  • It is a wholly-owned subsidiary of the Company, operating in the Dubai Airport Freezone, UAE. It is responsible for the development and growth of the Company’s Global Products Sales business and Global Projects business.

• Blue Star Systems and Solutions LLC
  • To directly sell central air conditioning equipment, execute mid-sized HVAC projects, and offer after-sales service

• BSL AC&R (Singapore) Pte Ltd
  • In Singapore as a wholly-owned subsidiary of Blue Star International FZCO to directly sell central air conditioning equipment, execute mid-sized HVAC projects and oer after-sales service.

Joint Venture Companies :

• Blue Star M & E Engineering Sdn Bhd
  • It a joint venture between Blue Star International FZCO and Amcorp Properties Bhd, Malaysia, and has been principally engaged in the business of HVAC contracting and maintenance in Malaysia.

• Blue Star Oman Electro-Mechanical Company LLC
  • A joint venture between W J Towell & Co LLC and the Company, Blue Star Oman Electro-Mechanical Company LLC was formed to principally engage in the business of MEP contracting and maintenance in Oman.

Sources: Blue Star