All You Need To Know About Jockey India.

• Brand: Jockey
• Company Name: Jockey International, Inc
• Headquarter: America
• Indian Licence Holder: Page Industries Limited
• Founded in India: 1995
• India Headquarter: Bengalure, India.

How Jockey enters into Indian Market:

Jockey is world’s best-loved and most recognisable brand. Active in more than 120 countries. Page Industries Limited was the company that brings the innerwear brand “JOCKEY” into the Indian market in 1995. The core values of the brand include youthfulness, fun, quality, value, confidence, and innovation. Jockey Brand has introduced a wide range of quality products for men, women, and children as well as innovative marketing concepts such as display modules aimed at enhancing the consumer’s involvement with the purchase.

Page Industries Limited commenced operations in the year 1995 in Bengaluru with the manufacturing, distribution, and marketing of Jockey products.

Jockey Brand Framework:

• recognizing its scope and relevance;
• articulating our approach and
• planning; and
• putting in place an execution framework

JOCKEY STRATEGIC

• Ramp-up in capacity in both manufacturing and sales
• Expanding channel presence in distribution, exclusive brand outlets, large format stores & ecommerce
• Expanding investments and spends in sales and marketing at point of sale
• Enhance investments in R&D, Product development and innovation, automation and digital transformation.

Jockey Standards & Focus Areas of Action are:

the Jockey Brand is maintaining GRI (Global Reporting Initiative) Standards and has conducted the materiality assessment to evaluate high priority areas amongst environmental, social, governance, and financial parameters

• Restricted Substances List (RSL)policy,
• WASH (Access to safe Water, Sanitation and Hygiene) Pledge by the World Business Council Development,
• Extended producer responsibility (EPR) to achieve 100% recycling of packaging as well as production plastic waste,
• Conversion to green acid from acetic acid during production and
• Water and energy conservation steps, which have been taken by us, demonstrate our objective of maintaining high standards of health and safety and environment- friendly practices along the value chain.

Jockey Distribution

Jockey brand is distributed across 2,800+ cities and towns. The products are sold through Exclusive Brand Outlets (EBO), Large Format Stores (LFS) and Multi Brand Outlets (MBO), as well as online. Across the above channels, the brand is present in 80,000+ stores.

Jockey authorized franchisees opened 200 EBOs, taking the total number of EBOs to 930 which includes 46 ‘Jockey
Women’s EBOs catering exclusively to our women customers.

Expansion of Factory, Distribution and New inverstmnet.

Page Industries are geared up to augment our production capacity and the installed capacity across various units is spread over 2.20 million sft. across 15 manufacturing units and 5 finished goods warehouses.

Page Industries is Planning to add 1 lakh sqft in Hassan, Karnataka for raw material storage, raw material quality, and elastic preparatory processes. and also planned another plan for Odisha, IDCO has allotted 28.8 acres of land in
Ramdaspur Village in Cuttack District. The Company will set up a manufacturing facility for Men’s innerwearModern Classic vertical. The facility shall be a state-of-the-art campus with Central Stores, Elastics, Socks, and Cut to pack manufacturing operations.

The project has been awarded to renowned contractors to build and meet IGBC certification. Ground leveling activity has been progressing well and the project is expected to be completed by 2023.

Warehouse Outsourcing model with one of the trusted partners – DHL at Attibele- Anekal MCS facility. It is
catering to both our E-commerce & Channel Distribution business requirements. Spread across 2 Lakh Sft., the
warehouses are built with best-in-class infrastructure at par with global industry standards.

Technology

• Supply chain planning tool:
  • Project SCORE-BlueYonder: final stage of implementation of the enterprise planning tool
• Lab Accreditation:
  • NABL Accreditation Lab facility at Hassan is always focused on the quality of its processes, inputs and products and its maiden attempt for 22 quality test parameters
• Floor management system:
  • real time data, interventions and multi-tier reports on key manufacturing activities like skill deployment, WIP management, efficiency tracking, online inventory management, skill inventory initiatives, down time tracking and reduction.
• Socks Automation:
  • the Kids socks market the machine comes with latest auto toe link technology for a seamless toe line.
• Narrow tape dyeing:
  • the growing demand for Jockey Women’s products we have added a latest tape dyeing machine in our existing Hassan tape dyeing unit

JOCKEY Products include

• Innerwear,
• Athleisure,
• Socks for Men and Women,
• Thermal,
• Towels,

New Lunches Product

MASK: Designed with a seven-layer filtration system, it keeps 95% of bacteria and particulate matter at bay – all while ensuring the same Jockey comfort you have come to know and love. With enhanced breathability, an ergonomic fit and adjustable nose clip and ear loops, this range of face masks ensures you are safe, comfortable, and stylish.

CAP: Check out our latest collection of smart & stylish unisex caps that are designed to fit your style! Available in trendy colours and cool designs, this range comes in a variety of fabrics from 100% cotton to smart synthetics for your everyday semi casual, casual or sportswear look. Now complete your outfit with these stylish head gear from Jockey.

Corporate Social Responsibility

Page Industries have partnered with Grassroots Research and Advocacy Movement (GRAAM) to identify and spend the
CSR monetary allocation wisely and effectively towards a good and noble cause in a sustainable manner.

The following CSR activities have been carried out during the year under review:

• An Integrated Education and Child Development Program,
• An Initiative for Youth Development,
• Contribution to PM Relief Fund,
• Covid-19 awareness program and
• Healthcare program.

Jockey Financial position:

• Sales: 28330 million
• PBT:4534 million
• PAT: 3406 million
• Retrun on network: 38%

Reference by :JOCKEY