Why TITAN Company Succeeds in this Financial Year.
Table of Contents
Titan Company Limited
- Founded:1984
- Headoffice: Bangalore
- Brand: Titan, Sonata, Fastrack, FAVRE LEUBA, XYLYS, NEBULA, RAGA, SF, TITAN WORLD, HELIOS
- Industry: Gems Jewellery And Watches
- Listed in Exchange:NSE(TITAN), BSE(500114)
- Market Capitalisation: ₹2,25,156 crore
- Stores: 2,178
- CSR spend: ₹35.42 crore
Titan Watches Limited was the original name of the joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation (TIDCO) that would later become known as Titan Company Limited is popularly known as Titan.
Titan Vision
“We create elevating experiences for
the people we touch and significantly
impact the world we work in.”
Titan Mission
” We will do this through a pioneering spirit and a caring, value-driven culture that fosters innovation, drives performance and ensures the highest global standards in everything we do.”
Titan is a leading manufacturer of watches, jewelry, and eyewear in India, and it also has a significant presence in the international market.
Titan Jewellery Segment:
Titan Premium Brand is Tanishq, it is India’s largest jewelry retailer. the brand is a representation of purity, fashion, and design.
Zoya Brand is a high-end company that sells magnificent jewellery made of precious stones and diamonds.
Modern jewellery is available from Mia by Tanishq, and CaratLane is an omnichannel company with reasonably priced modern jewellery.
Utilizing these brand titans serves various client needs and demographics.
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Jewellery Financial achievements in FY22:
- Revenue: ₹ 23,268 crore
- EBIT: ₹ 3,040 crore
- EBIT Margin: 13.1%
Geographical Expansion:
Store for Titan Jewellery’s retail footprint now has 582 stores after that added 78 new ones. Over the following few years, Titan has the hope to increase that to 700.
Shaya, a line of handcrafted silver jewellery from CaratLane, debuted its first physical stores in Mumbai and Bengaluru while expanding its reach in major cities to increase accessibility.
Brand Marketing Campaign:
Tanishq launched its first campaign focused on a single category, “Stunning Every Ear,” to establish brand leadership in earrings.
The “Share the Shine” campaign by Mia by Tanishq honored the top Indian female athletes competing in the 2021 Olympics in Tokyo.
The goal of CaratLane’s new integrated campaign, “Say bye-bye to terrible gifts,” is to encourage people to purchase jewellery as the most meaningful gift and to raise awareness of its large selection of reasonably priced jewellery.
In order to seize high-potential micro-opportunities, the company also produced a hugely successful Valentine’s Day digital campaign called “Love it or Hate it.”
Innovative Sales:
Particularly for Tanishq, video call sales have gained a lot of traction. Customers have a variety of alternatives thanks to CaratLane’s omnichannel architecture, including the try-at-home feature, CaratLane Live’s simple exchange and delivery within 24–48 hours, and online purchases.
Manufacturing Facilities:
Hosur, Pantnagar, and Sikkim are the manufacturing plants for the manufacturing and assembly of Jewellery Sorting office.
Titan Watches & Wearables Division Segment:
Titan company offers clients a wide range of styles and trends at different price points thanks to its robust portfolio of top domestic and international brands.
Sonata, an economy pricing brand that meets the needs of the value segment, and Fastrack, an independent young brand that sells stylish goods at reasonable prices.
Titan watch Product innovation:
To appeal to various lifestyle sectors, Titan company created a number of new analog collections, including Titan Solidarity, Edge Ceramics, Octane Aerobatics, Ladies’ Edge and Unending Beauty, and Raga Silver.
The recently released “Titan Smart” Watch has Alexa support and features like heart rate, stress, and sleep monitors, as well as VO2 measurements, multi-sport modes, SpO2 monitors, and women’s health monitors.
Customers reacted well to Titan Smart Pro, which offers features including GPS, an AMOLED display, and a health suite.
The completely wireless Fastrack Reflex Tunes-FT3 headphones and an Alexa-enabled timepiece were among the company’s significant updates (Fastrack Reflex Vox). The standout title in the analog category was Fastrack After Dark.
Titan watches Manufacturing Facilities:
Design and production of cases in brass and gold at a facility in Hosur, stainless steel (SS) case at a plant in Coimbatore, surface finishing and related tasks, Pro-E, CAD/CAM for design, laser marking, electroplating, polishing, and forging equipment. Roorkee and Sikkim plant are Assembly (casing and
strapping) of Watches.
- In 21-22 new additions of 33 stores for Titan World and 33 stores for Helios.
- Revenue:₹ 2,309 crore
- EBIT: ₹134 crore
- EBIT Margin: 5.8%
Titan EyeCare Segment:
India’s largest optical retail chain is called Titan Eye+. The chain carries foreign brands in addition to domestic ones and sells eyewear under the Titan, Titan Glares, and Fastrack names.
Titan company has its own integrated lens and frame plant, EYECARE products are produced. For the purpose of teaching staff and optometrists, for this purpose titan has partnered with Sankara Nethralaya, one of the top ophthalmology institutions in the globe.
Retail expansion:
Titan Eye+ has 134 retail stores and By the conclusion of the fiscal year 2022–23, we aim to build 250–300 stores, bringing the total number of locations to 1,000.
Titan Eyecare product innovation:
Titan EYEX, a groundbreaking smart wearable gadget, was one of the year’s most significant new launches. In a short period of time, this has made our EyeCare division a leader in smart eyewear.
New products include Crest Bold, an acetate material eyeglasses under Titan Crest Collection, and ClearSightZ, a first-of-its-kind 8-in-1 lens launched for the hyperconnected generation. Fastrack computer glasses and Steel Frames at attractive price points with exclusive SKUs for E-commerce are also among the new creations.
Titan eye+ Manufacturing Facilities:
For Titan Eye+ the manufacturing plants are Chikkaballapur, Noida, and Kolkata for Production
of frames and lenses
Fragrances & Fashion Accessories segment:
The fragrance, titan company has its own brands in the name of SKINN and Fastrack at an attractive price for the customers.
The best components are used to create SKINN perfumes, which are created in France by renowned perfumers. Our fragrances are offered for sale online, at major department stores, and in Titan World Stores.
Indian Dress Wear Segment:
Taneira is a brand that was launched in 2017, it is a special occasion wear sarees and is made from pure and natural fibres.
- Titan Subsidiaries:
- Titan Engineering & Automation Limited
- Caratlane Trading Private Limited
- Favre Leuba AG (Switzerland)
- Titan Watch Company Hongkong Limited (100% subsidiary of Favre Leuba AG)
- Titan Holdings International FZCO
- Titan Global Retail L.L.C
- Titan Commodity Trading Limited ( from 10 August 2020)
- StudioC Inc (11 February 2021) (Subsidiary of Caratlane Trading Private Limited)
- TCL North America Inc.
- TEAL USA Inc. (Subsidiary of Titan Engineering & Automation Limited
- Joint venture
- Montblanc India Retail Private Limited
- Associate
- Green Infra Wind Power Theni Limited
Titan Financial Parameter:
- Revenue from Operation: 28,799 Cr
- Profit before tax: 2,904Cr
- Profit of the year: 2,198Cr
Ratio
- Return on Net Worth: 26%
- Interest Coverage Ratio: 1049
- Current Ratio: 2
- Debt Equity Ratio: 0.2
- Net Profit Margin: 8%
We can also view the post about watch manufacturing company in India
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